1. 30 January 2012

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    Reblogged from
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    good:

Brownwashing: Why Green Consumers Buy Brown Things
Dunkin’ Donuts, Cinnabon, and Target are swapping their white napkins for brown ones. Seventh Generation even dyes its translucent diapers brown. But does “brown” necessarily mean “eco-friendly?”—or are marketers messing with our minds? 
Read more on GOOD→ 

    good:

    Brownwashing: Why Green Consumers Buy Brown Things

    Dunkin’ Donuts, Cinnabon, and Target are swapping their white napkins for brown ones. Seventh Generation even dyes its translucent diapers brown. But does “brown” necessarily mean “eco-friendly?”—or are marketers messing with our minds? 

    Read more on GOOD→ 

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    Brownwashing: Why Green Consumers Buy Brown Things...Dunkin’ Donuts, Cinnabon, and Target...
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